CV Review for Marketing Managers
Marketing CVs are full of vague claims: 'drove brand awareness', 'managed multi-channel campaigns', 'improved engagement'. Hiring managers have seen it all. What cuts through is specificity — channel, budget, result.
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What recruiters are actually looking for
Marketing directors and heads of growth look for channel expertise, budget ownership, and measurable ROI. They also want to know your specialism (paid, organic, content, lifecycle, brand) because generalist claims without depth rarely get interviews at senior levels. Leadership experience and team management are critical for manager-level roles.
How to make your CV stand out
Specific advice for your field — not generic tips that apply to everyone.
Always include budget and ROI
Any campaign mention without budget and return is incomplete. 'Managed £500K paid social budget, achieving 3.2x ROAS against a 2.5x target' tells a full story. If results are confidential, describe the scale (£Xm budget, 7-figure revenue contribution).
Name your channels explicitly
SEO, paid search, programmatic, email marketing, influencer, events — state which ones you own and at what level. 'Multi-channel experience' with no channel specifics is a red flag. Recruiters ATS-search for channel names.
Distinguish strategy from execution
Manager-level roles expect both. Show that you've set strategy (defined ICP, chose channel mix, built campaign framework) and executed it (managed agency, briefed creative, owned reporting). Doing only one flags a seniority mismatch.
Include brand metrics alongside conversion metrics
For brand-heavy roles, include share of voice, awareness lift, NPS, or organic search growth. Purely direct-response CVs can struggle in brand-centric organisations. Show range.
Common mistakes that get CVs rejected
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Campaign results without budget context or ROI
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Channel claims without specifics (which platform, which format)
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No mention of team management for senior roles
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Overuse of buzzwords (growth hacking, synergy, omnichannel)
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Tools listed but no context for how they were used at scale
How Bluntly reviews your CV
Not a keyword scanner. Not a template checker. A real analysis that reads your CV the way a hiring manager would.
ATS compatibility check
See exactly how applicant tracking systems parse your CV — including what gets lost or misread before a human ever sees it.
Role-specific feedback
Bluntly knows what hiring managers in your sector care about. The feedback is calibrated to your role, level, and target market.
Actionable improvements
Every suggestion tells you exactly what to change and why. No vague advice — specific rewrites and additions that make the difference.
Find out what's holding your CV back
Upload your CV now and get honest, role-specific feedback in under 2 minutes.
Get your marketing CV reviewedFirst analysis free · €0.99 after · No card needed